Good customers want good quality service. Great customers want it even more.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Sometimes we become so expert in our own domain, we forget that customers may be less familiar.
When something needs to be improved, take your medicine - fix it.
Be the mirror in which people admire their true potential.
Always do what you can do instead of worrying about what you can't.