The bottom line is a by-product of taking care of your main product - your customers.
Make your service systems so strong that everyone looks like a genius.
If customers say you're just 'all right', you've not done enough, you've failed to delight.
Unlimited efforts can produce unlimited results.
If your customers have to ask you for it, you haven't been thinking far enough ahead.
A great leader makes what is visible in their mind, visible to all.