Convince people and you win their minds. Inspire people and you win their hearts.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.
When something needs to be improved, take your medicine - fix it.
Don't wait. Tomorrow may be too late to do the things you can today.
Life is not a solitary activity. Live well by living for others.
If they're going to remember the problem, make sure they remember it fondly.