How much good can you do today? How much love can you give? How much care and kind attention?
The true measure of what you put in, is what's received on the other end.
What does your product really mean to the people who buy it?
The right measure is not how many customers you've got, but how closely you hold them.
When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
Service is taking action to create value for someone else.