Be the exception to the rule. It's the surest way to become exceptional.
The right measure is not how many customers you've got, but how closely you hold them.
Are you doing only what you must or doing all you can?
Don't just talk about it, do it.
The cutting edge of service is always being honed and polished.
Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.