Procrastination is the beginning of poor performance.
The bottom line is a by-product of taking care of your main product - your customers.
If you only give back what you get from other people, you're not giving as much as you can.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
Exceeding expectations is where satisfaction ends and loyalty begins.
When only a little can be done, doing it becomes the greatest you can do.