You can't always hire great service providers, but you can create them.
If you turn your back on a customer, you turn your back on success.
To see like a customer, be like a customer.
Constant acts of goodness are worth far more than rare acts of greatness.
The bottom line is a by-product of taking care of your main product - your customers.
Always aim for 100 percent and you'll always know where to improve.