Always be kind in your heart, spirit and mind.

Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.

Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Q: When you are already in the lead, how do you to stay ahead?

Convince people and you win their minds. Inspire people and you win their hearts.

In a service situation, each delay can mean many unsatisfied customers, each one telling many more.