A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.

A great leader makes what is visible in their mind, visible to all.

Good customers want good quality service. Great customers want it even more.

The right measure is not how many customers you've got, but how closely you hold them.

Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.

If your customers are demanding, be thankful.

What matters more? What you said you'd do, what you hoped to do, or what you did?