A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.

Quality is more than a promise, it's genuine performance.

Silent customers can be deadly. Encourage them to complain.

Let your imagination soar. What you can do for customers is more than you see today.

Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.

Life is not a solitary activity. Live well by living for others.

Service skills are the foundation for your success.