A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.

Be the exception to the rule. It's the surest way to become exceptional.

Enthusiastic service providers create enthusiastic customers.

How much good can you do today? How much love can you give? How much care and kind attention?

When something needs to be improved, take your medicine - fix it.

Customers pay a price, but they remember the value.

You do more for yourself when you forget yourself.