A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.

To see like a customer, be like a customer.

Words not kept break more than a promise.

Don't let doing enough be good enough.

Testimonials describe what has been, and are a promise of what is to come.

Don't just talk about it, do it.

Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?