Challenge your own status quo - before someone else does.
Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
Always aim for 100 percent and you'll always know where to improve.
Quality is a choice. Choose to make it better.
The only way to go further than you've been is to take an extra step.
If you want to interest people, make them think. If you want to inspire people, make them feel.