You can't find what doesn't exist, but you can create it.

When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.

Enthusiastic service providers create enthusiastic customers.

Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.

Be the mirror in which people admire their true potential.

Say it with words. Show it with action.