If you only give back what you get from other people, you're not giving as much as you can.

Challenge your own status quo - before someone else does.

Words not kept break more than a promise.

Be the exception to the rule. It's the surest way to become exceptional.

Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.

A scattered effort is a poor effort.

Giving great service requires the right people and the right service tools.