Create a compelling service vision. When people want to, they will.

Meeting expectations is good. Exceeding expectations is better.

Sometimes we become so expert in our own domain, we forget that customers may be less familiar.

Customers pay a price, but they remember the value.

Challenge your own status quo - before someone else does.

Let today's strong performance be your starting point for tomorrow.

The most valuable person is the one who cherishes the value in others.