Create a compelling service vision. When people want to, they will.

Customers pay a price, but they remember the value.

Enthusiastic service providers create enthusiastic customers.

What's possible today isn't bound by what was possible yesterday, and is never a measure of what's possible tomorrow.

Let today's strong performance be your starting point for tomorrow.

Always do what you can do instead of worrying about what you can't.

Never rest on past success. Create something better.