Focus not on who you are, but on what you can do for others.
To see like a customer, be like a customer.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Plans turn promises into results and dreams into realities.
If you only give back what you get from other people, you're not giving as much as you can.
Passion isn't always available. The committed get things done even without it.