Be the exception to the rule. It's the surest way to become exceptional.
What you did in the past is how you got to today. What you do today is how you will get to the future.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
Never rest on past success. Create something better.
Are you doing only what you must or doing all you can?
If your customers have to ask you for it, you haven't been thinking far enough ahead.