Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
Don't let high-speed completely replace high-touch. Your customers may appreciate both.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
The only way to go further than you've been is to take an extra step.
You can't always hire great service providers, but you can create them.
Service skills are the foundation for your success.