Exceeding expectations is where satisfaction ends and loyalty begins.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
Only a well-oiled machine runs smoothly.
Words not kept break more than a promise.
If you haven't given them your trust, you haven't given them enough.
If you want to interest people, make them think. If you want to inspire people, make them feel.