If you haven't given them your trust, you haven't given them enough.
Sometimes we become so expert in our own domain, we forget that customers may be less familiar.
Q: When you are already in the lead, how do you to stay ahead?
Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
Give your customers what they want today, and help them see tomorrow.
Always aim for 100 percent and you'll always know where to improve.