Are people being the least you expect of them, or the best they expect themselves to be?
Customers pay a price, but they remember the value.
Create a compelling service vision. When people want to, they will.
There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
The only way to go further than you've been is to take an extra step.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.