If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
If you were a customer, would you come back to buy your products or services?
The bottom line is a by-product of taking care of your main product - your customers.
Selfless acts are a source of profound meaning for your self and your life.
Words not kept break more than a promise.
First be effective and then be efficient.