If customers say you're just 'all right', you've not done enough, you've failed to delight.
When your staff are 'information-rich', their information can make you rich!
There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.
Vision with action makes a powerful reality.
Customers pay a price, but they remember the value.
Industry jargon may not be a language your customer understands.