Customers pay a price, but they remember the value.
When your staff are 'information-rich', their information can make you rich!
When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
Without commitment, no price will be low enough. With commitment, no price will be too high.
You can't find what doesn't exist, but you can create it.
Create a compelling service vision. When people want to, they will.