If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
When the customer makes contact, he does not want a quote. He wants a commitment.
Create a compelling service vision. When people want to, they will.
When a customer asks what no one else has ever asked, pay close attention.
There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.
Service is the ultimate edge. Keep it sharp.