Say it with words. Show it with action.
If customers say you're just 'all right', you've not done enough, you've failed to delight.
Don't let doing enough be good enough.
When you see the need, take the action.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Q: When you are already in the lead, how do you to stay ahead?