Employees are the key to your success with customers. Treat them well!
Do what's right and you'll never go wrong.
Compromise in your arguments, not in your expectations.
You cannot change what has already happened. You can always change the way you respond.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
If customers say you're just 'all right', you've not done enough, you've failed to delight.