Create a compelling service vision. When people want to, they will.
Are you doing only what you must or doing all you can?
If you want to be the best, find the best in others.
To see like a customer, be like a customer.
There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).