Service is taking action to create value for someone else.
To see like a customer, be like a customer.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.
Tend your own garden: savor the blossoms, trim the weeds.
If you haven't given them your trust, you haven't given them enough.
Make your upper limit, no limit.