To see like a customer, be like a customer.

Make your service systems so strong that everyone looks like a genius.

The starting point is always now. The end is up to you.

Create a compelling service vision. When people want to, they will.

Challenge your own status quo - before someone else does.

Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.

Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?