Service is taking action to create value for someone else.

Procrastination is the beginning of poor performance.

What you want to be defines what you become.

If you were a customer, would you come back to buy your products or services?

Your promise means more than the words you use to give it.

If customers say you're just 'all right', you've not done enough, you've failed to delight.

When you see the need, take the action.