If you haven't given them your trust, you haven't given them enough.
If your customers are demanding, be thankful.
Create a compelling service vision. When people want to, they will.
There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
Employees are the key to your success with customers. Treat them well!