Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
When your staff are 'information-rich', their information can make you rich!
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
You can't always hire great service providers, but you can create them.
Always trust people and they may let you down. Always distrust people and you have let them down.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.