If you're always doing what you've always done, you'll never see (or become) what you could be!
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
When a customer asks what no one else has ever asked, pay close attention.
What does your product really mean to the people who buy it?
Money has a fixed value. People can have unlimited value.
Words not kept break more than a promise.