Let your imagination soar. What you can do for customers is more than you see today.
How much good can you do today? How much love can you give? How much care and kind attention?
If you want to be the best, find the best in others.
What does your product really mean to the people who buy it?
If you only give back what you get from other people, you're not giving as much as you can.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).