Focus not on who you are, but on what you can do for others.

Your promise means more than the words you use to give it.

Silent customers can be deadly. Encourage them to complain.

Reaching out takes nothing more than a smile.

Testimonials describe what has been, and are a promise of what is to come.

You are the person who determines what you do. That's a big responsibility. Make the most of it.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.