Focus not on who you are, but on what you can do for others.

Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.

Sometimes we become so expert in our own domain, we forget that customers may be less familiar.

You can't find what doesn't exist, but you can create it.

Let your imagination soar. What you can do for customers is more than you see today.

The cutting edge of service is always being honed and polished.

You are the person who determines what you do. That's a big responsibility. Make the most of it.