If you want to be the best, find the best in others.
If you were a customer, would you come back to buy your products or services?
Be the mirror in which people admire their true potential.
Never rest on past success. Create something better.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
Are you doing only what you must or doing all you can?