If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.

Silent customers can be deadly. Encourage them to complain.

When only a little can be done, doing it becomes the greatest you can do.

The starting point is always now. The end is up to you.

Words not kept break more than a promise.

Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.

Without commitment, no price will be low enough. With commitment, no price will be too high.