Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
Money has a fixed value. People can have unlimited value.
Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
The right measure is not how many customers you've got, but how closely you hold them.
You are as important as you make others feel.
Quality is more than a promise, it's genuine performance.