Create a compelling service vision. When people want to, they will.
If your customers have to ask you for it, you haven't been thinking far enough ahead.
Only a well-oiled machine runs smoothly.
Without commitment, no price will be low enough. With commitment, no price will be too high.
What you did in the past is how you got to today. What you do today is how you will get to the future.
When your staff are 'information-rich', their information can make you rich!