It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
The right measure is not how many customers you've got, but how closely you hold them.
Are people being the least you expect of them, or the best they expect themselves to be?
Developing great employees attracts great customers.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Preparation clears a pathway for success.