Industry jargon may not be a language your customer understands.
Q: When you are already in the lead, how do you to stay ahead?
Acting after being asked is compliance. Acting without being asked is kindness.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
The bottom line is a by-product of taking care of your main product - your customers.
You can't stop change. Don't let it stop you.