You cannot change what has already happened. You can always change the way you respond.

Without commitment, no price will be low enough. With commitment, no price will be too high.

Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Unlimited efforts can produce unlimited results.

Focus not on who you are, but on what you can do for others.

Always aim for 100 percent and you'll always know where to improve.