Service is taking action to create value for someone else.
How can you learn more? By admiring what you've done right? Or by studying what you've done wrong?
Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
The only way to go further than you've been is to take an extra step.
Without commitment, no price will be low enough. With commitment, no price will be too high.
What does your product really mean to the people who buy it?