Sometimes we become so expert in our own domain, we forget that customers may be less familiar.

There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.

The only way to go further than you've been is to take an extra step.

When you see the need, take the action.

What does your product really mean to the people who buy it?

Focus not on who you are, but on what you can do for others.

Things that are obvious don't need to be talked about. Things that are missing, do.