Sometimes we become so expert in our own domain, we forget that customers may be less familiar.

If they're going to remember the problem, make sure they remember it fondly.

The shelter of excuses has a leaky roof.

Quality is a choice. Choose to make it better.

Silent customers can be deadly. Encourage them to complain.

Are people being the least you expect of them, or the best they expect themselves to be?

Be the mirror in which people admire their true potential.