Say it with words. Show it with action.
The true measure of what you put in, is what's received on the other end.
You can't stop change. Don't let it stop you.
Good customers want good quality service. Great customers want it even more.
Developing great employees attracts great customers.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).