Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Give your customers what they want today, and help them see tomorrow.
Service is taking action to create value for someone else.
Let today's strong performance be your starting point for tomorrow.
Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.