If they're going to remember the problem, make sure they remember it fondly.
Be the exception to the rule. It's the surest way to become exceptional.
Industry jargon may not be a language your customer understands.
The bottom line is a by-product of taking care of your main product - your customers.
Silent customers can be deadly. Encourage them to complain.
If you want to interest people, make them think. If you want to inspire people, make them feel.