Crossing barriers can be as simple as a smile.
Always aim for 100 percent and you'll always know where to improve.
If you were a customer, would you come back to buy your products or services?
Focus not on who you are, but on what you can do for others.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Are you doing only what you must or doing all you can?