Say it with words. Show it with action.
The bottom line is a by-product of taking care of your main product - your customers.
Are you moving forward, or just moving?
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
If you want to be the best, find the best in others.
Always aim for 100 percent and you'll always know where to improve.