Plans turn promises into results and dreams into realities.
To see like a customer, be like a customer.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
Vision with action makes a powerful reality.
A scattered effort is a poor effort.
Don't let high-speed completely replace high-touch. Your customers may appreciate both.