It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

The salability of an item can often be improved while the value itself remains unchanged.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Having the right message is what matters. It's not who you reach, it's what you say.

Writing good ads is easy when you have something to say.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.