The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

Lives, like money, are spent. What are you buying with yours?

A good story often increases the salability of an item without increasing its actual value.

Writing good ads is easy when you have something to say.