If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Numerals are images of amounts. But the amounts they represent are real.

The salability of an item can often be improved while the value itself remains unchanged.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

The first step in exceeding your customer's expectations is to know those expectations.