If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

The salability of an item can often be improved while the value itself remains unchanged.

The first step in exceeding your customer's expectations is to know those expectations.