One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

A meaningless statement remains meaningless no matter how often it's heard.

Take your inspiration from wherever you find it, no matter how ridiculous.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Embarrassment, or the risk of it, accompanies all your important choices.