Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

The salability of an item can often be improved while the value itself remains unchanged.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

No trade will be made unless they want the thing more than they want their money.