People don't trade money for things when they value their money more highly than they value the things.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

A good story often increases the salability of an item without increasing its actual value.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.