People don't trade money for things when they value their money more highly than they value the things.

Writing good ads is easy when you have something to say.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.