People don't trade money for things when they value their money more highly than they value the things.

Numerals are images of amounts. But the amounts they represent are real.

Embarrassment, or the risk of it, accompanies all your important choices.

No trade will be made unless they want the thing more than they want their money.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

A visual image is a simple thing, a picture that enters the eyes.