Contrary to popular belief, Americans don't hate advertising.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

The risk of insult is the price of clarity.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.