Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Live and “love to be fascinated.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Take your inspiration from wherever you find it, no matter how ridiculous.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?