Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Follow a trail of bold mistakes and at the end of them you will find a genius.

People don't trade money for things when they value their money more highly than they value the things.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Take your inspiration from wherever you find it, no matter how ridiculous.