Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Use half as many words and they'll hit twice as hard.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Contrary to popular belief, Americans don't hate advertising.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.