Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. WilliamsYou see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
Roy H. WilliamsMost ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams