Turning the other cheek isn't submissive. It's defiant.

Turning the other cheek isn't submissive. It's defiant.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

In marketing you must choose between boredom, shouting and seduction. Which do you want?