The value of an itemโin the mind of a consumerโis simply the difference between the anticipated price and the price on the tag.
Roy H. WilliamsYour heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
Roy H. WilliamsIf you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams