Turning the other cheek isn't submissive. It's defiant.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Follow a trail of bold mistakes and at the end of them you will find a genius.

Numerals are images of amounts. But the amounts they represent are real.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Having the right message is what matters. It's not who you reach, it's what you say.