In marketing you must choose between boredom, shouting and seduction. Which do you want?

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Turning the other cheek isn't submissive. It's defiant.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

A good story often increases the salability of an item without increasing its actual value.