In marketing you must choose between boredom, shouting and seduction. Which do you want?

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Numerals are images of amounts. But the amounts they represent are real.

Lives, like money, are spent. What are you buying with yours?

Having the right message is what matters. It's not who you reach, it's what you say.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.