In marketing you must choose between boredom, shouting and seduction. Which do you want?

In marketing you must choose between boredom, shouting and seduction. Which do you want?

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Writing good ads is easy when you have something to say.

Contrary to popular belief, Americans don't hate advertising.