The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Follow a trail of bold mistakes and at the end of them you will find a genius.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

The risk of insult is the price of clarity.

Numerals are images of amounts. But the amounts they represent are real.