The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

A meaningless statement remains meaningless no matter how often it's heard.

Use half as many words and they'll hit twice as hard.

Having the right message is what matters. It's not who you reach, it's what you say.