The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.