A meaningless statement remains meaningless no matter how often it's heard.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Lives, like money, are spent. What are you buying with yours?

Passion doesn't create commitment; commitment creates passion. To what are you committed?