A meaningless statement remains meaningless no matter how often it's heard.

Writing good ads is easy when you have something to say.

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Contrary to popular belief, Americans don't hate advertising.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Use half as many words and they'll hit twice as hard.