A meaningless statement remains meaningless no matter how often it's heard.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

A good story often increases the salability of an item without increasing its actual value.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.